Behind the scenes — my story

I’m Keating—a content creator, photographer, and someone who genuinely loves helping small businesses figure out how to show up online in a way that actually feels like them.

I got my start creating content and working with brands on my own platforms, which gave me a real understanding of what connects with people (and what doesn’t). With a background in communications and public relations, I’ve always been interested in the strategy behind it—not just the content itself.

Over time, that turned into working more closely with local businesses—helping them create content, build a stronger presence online, and grow in a way that feels natural and sustainable.

My approach is simple: create content that feels real, build a strategy that makes sense, and keep things manageable so it actually works long-term.

Where It Started + How I Approach It Now

I didn’t start in a traditional marketing role—I started by creating content and working directly with brands.

That experience gave me a real understanding of what actually works online. Not just what looks good, but what people connect with, trust, and engage with over time.

As I started working more closely with businesses, it became clear that a lot of brands weren’t struggling with effort—they were struggling with clarity and consistency.

That’s where my work really shifted.

What it’s like to work together:

  • Content that actually feels like your brand
  • Strategy that makes sense for your business (not just trends)
  • A collaborative, hands-on approach
  • A partner who genuinely cares about your growth

At the end of the day, the goal is simple—helping your brand show up in a way that feels natural, consistent, and built to grow.

Things I’m currently into

training for my first ultramarathon
Noah Kahan's new album on repeat all summer long
Exploring new spots around Maine with my kids (always)
Reading anything related to mindset, growth, and behavior
New England Summers
Volunteering and giving back to my local community

Quick links

I’m Keating—a content creator, photographer, and social media strategist who loves helping Maine brands show up in a way that actually feels like them.

My work is rooted in real experience, thoughtful strategy, and creating content that connects—not just fills a feed.

From social media management to content creation and brand partnerships, I help businesses build a presence that’s consistent, intentional, and built to grow.

Think of me as your go-to for both the strategy and the content that brings it to life.

Whether you’re starting from scratch or ready to level things up, I’d love to hear what you’re working on.

Let’s connect and figure out what makes the most sense for your brand.